Modern digital marketing relies on technology to analyze the overall performance of a marketing campaign. It helps with future strategies and decisions.
The ideal way to define a digital marketing guide for beginners in simple words is to break it into types of digital marketing strategies & platforms.
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| Digital Marketing Guide Definition and Types of Digital Marketing Strategies |
What is Digital Marketing?
Digital marketing leverages online media and the Internet through connected devices such as cell phones, PCs, or the Internet of Things.
Joint digital marketing initiatives deliver a brand message through search engines, social media, apps, emails, and websites.
Preferably, marketing teams can track the role that each of these messages or channels plays in achieving their end goal.
Examples of Digital Marketing Assets
In summary, a digital marketing asset is any tool you use online. Here are some common examples:
- Social media profiles
- Website
- Images and video content
- Blog posts and e-books
- Customer reviews and testimonials
- Brand logos, images, or icons
What is a Digital Marketing Platform?
Digital marketing platforms are tools that provide multiple business or technology capabilities.
While some tools serve specific functions within a business need, such as a single tool to schedule social media updates, platforms support multiple functions.
Platforms typically allow for broader functions through APIs, integrations, and partnerships with other apps or data sources.
Now back to the original question: what is a digital marketing platform? It is a solution that keeps a variety of functions in internet marketing.
Why is Digital Marketing Important?
Digital marketing surpassed traditional marketing spending for the first time in 2019. This is because consumers are increasingly present online. With the expanded technology, digital marketing platforms have become crucial for the universe of digital marketing.
Advanced technologies such as AI improve marketers outfitted with the marketing technology they need. It contrasts with traditional marketing methods. - which must be planned and placed well in advance.
Platforms such as Facebook, Instagram, TikTok, and blogs have conquered the digital marketing space. Consider the following:
- The world has 7.7 billion inhabitants, and 4.4 billion people use the Internet.
- Nearly 30% of consumers prefer to interact with brands through social channels rather than visiting a store.
Brands should be available across all digital channels and devices to be competitive. However, never ignore the offline channels completely.
The ideal way to satisfy customer needs is with an omnichannel presence, which joins offline and digital elements.
Let's see some reasons:
- You can make a web-based community to address your business on all platforms.
- Personalized exchanges between consumers and producers.
- Increases consumer appeal and builds trust between buyers and sellers.
- The use of API allows a third party to facilitate the exchange for clients.
By employing digital marketing initiatives, your company can create a more cohesive, customer-focused program that maximizes benefits for your customers.
Digital marketing platforms can also be beneficial to easily measure and adjust business goals and bring you a better return on investment.
These platforms and initiatives open the door to continued engagement, even after a purchase, which can help marketing teams more effectively drive brand loyalty and improve customer retention.
Also, along with digital marketing strategies, If your business needs cloud services then one can use any one of the best cloud services for small businesses.
Types of Digital Marketing Strategies
The eight common digital marketing platforms include social media, influencer marketing, content marketing, email, search engine optimization (SEO), pay-per-click (PPC), affiliate, and the cellphone. Let's examine each of them in detail.
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| Types of Digital Marketing Strategies Explain for Beginners |
1. Social Media Marketing Platforms
Consumers today are highly dependent on social media platforms such as Instagram, Facebook, LinkedIn, and Snapchat. Consider these statistics:
- On average, users have about eight social accounts
- An average of about 2 hours is spent on social media per day.
- 3.26 billion access social media, while 5.11 billion people own a phone
- Individuals spend around 1/7th of their waking time on social media.
Social media allow marketers to arrive at their prospects in many ways. First, marketing teams can utilize these channels to deliver paid ads and sponsored content.
Engaging with them on social media or answering customer service questions is a great way to ensure ongoing brand engagement and cultivate positive customer experiences and loyalty.
At last, markers can use social media to establish their brand and a voice that can make them popular to follow and share.
2. Influencer Marketing
Influencer marketing is another effective way to leverage digital channels to reach target audiences. Brands can partner with celebrities, sites, or other people who are considered experts in their field and share similar values.
Brands can then reach followers of these influencers with branded content and offers. Many marketers have found success in influencer marketing, with 9 out of 10 saying it's equal to or better than other channels they use. In addition, one in two women based their buying decision on an influencer's recommendation.
3. Email Marketing
Email marketing campaigns allow businesses to keep in touch with their prospects and customers, sending them newsletters or personalized offers based on their purchase history or brand engagement.
If someone interacted with a few of your brand touchpoints - like an email offer of 10% off items they were considering ordering or free shipping - it might result in a conversion.
Nearly 60% of consumers say email plays a role in their purchasing decisions. Also, transactional emails are more likely to be opened by subscribers.
4. Content Marketing
Content marketing allows marketers to be proactive in answering questions from their users. Marketing teams create video contents and other resources to answer questions or provide context for clients through the stages of the buyer's journey:
- The awareness stage: The buyer realizes that he has a need
- The reflection stage: The buyer determines an action plan to meet this need.
- The decision stage: The customer decides to buy a product or service to meet his need.
For example, consumers may realize that they need new shoes to go to the gym.
A sportswear company's marketing team may produce an article about what features a running shoe should have instead of what you need if your focus is on strength training.
By looking at this content, the buyer determines that they need a pair of running shoes that meet these criteria. Other content may feature the most popular running shoes and their price. Once he is aware of these factors, he makes his decision.
So, the guidance your brand offers throughout the process will likely lead them to buy from you.
5. Search Engine Optimization Marketing
Search engine optimization often remains closely connected with content promotion. When the client searches for what sneakers to buy, they're likely to click on the top three results on Google. With that in mind, the athletic shoe marketing team wants to make sure their item shows up in those top results.
It does this by optimizing content for user experience and ensuring the technical elements are in place to allow search engine crawlers to find quickly and index that content.
6. Pay Per Click (PPC)
Pay-per-click is a type of paid advertising that drives traffic to their sites. Marketers put ads on sites or search engines and pay a fee each time the ad is clicked.
These ads are always displayed at the top of the search results. And they are usually determined by bidding on specific keywords, while banner ads on websites usually have fixed prices.
7. Affiliate Marketing
Affiliate marketing is similar to referral programs. It involves working with outside people or companies under an agreement that they promote your product for a commission on the sale in return. It will cut costs of the promotions.
However, you are putting your brand reputation in someone else’s hands. And it often requires more extensive monitoring and tracking.
8. Mobile Marketing
Mobile marketing initiatives can include many digital marketing strategies mentioned above and typically rely on text messages, social media, email, push notifications, and mobile apps.
The importance of mobile marketing continues to grow as it is predicted that by 2024 the number of mobile shoppers will reach around 187.5 million users.
With the apparent shift to mobile, marketers need to think about optimizing their current marketing efforts for mobile to deliver a seamless and user-friendly experience.
Therefore, Digital marketing platforms combine multiple functions into one solution, allowing marketing teams to have a more integrated/holistic view of their campaigns.
That's it in this article.
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